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Apple Loop: iPhone 8 To Launch September 12 With Astonishing Price, Disappointing MacBook Problems

Apple Loop: iPhone 8 To Launch September 12 With Astonishing Price, Disappointing MacBook Problems

Taking a look back at another week of news from Cupertino, this week’s Apple Loop includes design issues with the iPhone 8 camera, launch dates for Apple’s flagship smartphone, the incredibly high cost of the iPhone 8, a new color for the iPhone 7S, mobile data on the Apple Watch 3, why Apple is last with the best ideas, another update headache for the MacBook Pro, and Apple’s little usability tweak against Google.

Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days

The Rocking iPhone 8 Issue

For all of Apple’s attention to detail, the iPhone 8 design has a really awkward problem. Because of the camera bulge, and the off-center location of the lenses, any new iPhone resting on a table is going to have a terrible wobble, and that puts pressure on the camera housing over time. Forbes’ Gordon Kelly Reports:

In a nutshell, the iPhone 8 is a pain to use on a flat surface. Why? Because the protrusion of the new rear cameras is not only bigger this year, it also extends further down the phone. This means on a flat surface the iPhone 8 rocks, rolls and rattles a lot more than even the iPhone 7 Plus (whose horizontal rear cameras provide more stability).

…buying a case should be a choice and not something to simply make a phone usable/safe on a flat surface, and secondly, iPhone 8 cases will need to be substantially thicker to both level out the smartphone and still provide enough protection for the cameras’ rim.

Apple CEO Tim Cook (image: Getty)

Of course the big question is when will we see the new iPhones, and when will they go on sale? Thanks to details from French carriers, there’s more evidence pointing to September 12th for the launch event.

Launching the devices on September 12th sits within the traditional window of the launch events of new Apple smartphones. I would expect Apple to carry on with the traditional date and look at the Friday after the launch event to be the opening of pre-orders (which would be September 15th) with the handset going on sale one week later on Friday September 22nd.

This date also gives Apple the best chance to disrupt any smartphone that picks up momentum after the Berlin IFA show. In previous years Sony and LG have managed to come out of that show with critical acclaim that translated well into consumer recognition. With IFA finishing the week before (it runs from September 1st to September 6th) the tech press will cover IFA, call their winners, fly home… and then it will be Monday 11th and time to preview the Apple event before the event happens the next day.

Have You Saved Up Enough For The iPhone?

Once the iPhone 8 arrives, what about cost? While there will be some cushioning of the cost with carrier subsidies, the SIM free price is the key guide. And the flagship smartphone is going to start at one thousand dollars:

Citing “people briefed on the product”, NYT writer Brian X Chen explains iPhone 8 pricing will start from $999 – a whopping $350 price increase over the entry-level iPhone 7.

Step up to the top of three storage tiers and that may well mean the iPhone 8 will cost up to $1,200 plus tax. People have paid less for their first car. Given the expected omission of Touch ID and the odd design quirk, that could be a step too far for some – despite the otherwise stellar list of feature upgrades.

Artists Impression of the iPhone 8

Prototype iPhone 7S Prototype Designs

Although much of the attention will be on the iPhone 8, the retail performance of the iPhone 7S and 7S Plus will be more important for Apple’s calendar Q4 results. As well as the new features, Tim Cook and his team are working on a new copper color (that is likely gong to get the pretentious name of blush gold). Ben Lovejoy reports:

We’ve seen a number of images now of the reputed new color. Different exposures and lighting conditions give varying appearances, but it does definitely appear to be intended to be copper rather than gold.

I’ve never personally been a fan of any of the gold colors Apple has offered, but if this new copper color is real, I’ll at least be taking a look at it in the glass before making my decision. What are your own views?