Chocolate brown hair is the standout trend for fall, as seen on the red carpet at the VMAs.
Stars like Hailey Bieber have embraced darker shades, with Bieber recently dyeing her hair to its ‘darkest shade yet’.
What Is the ‘Espresso Brown’ Trend?
The ‘espresso brunette’ look features rich, warm tones of deep brown that are neither harsh nor artificial.
It’s a natural evolution of the mocha shades already popular in fashion, makeup, and manicures this season.
Why Is This Color Popular?
Dark brown hues offer a luxurious, glossy finish without appearing fake or overly intense.
They work well for those with warm undertones and provide a balanced, elegant look.
How Can People Try It at Home?
Salon visits aren’t required to experience the trend.
Color-depositing treatments offer a low-commitment way to refresh dark hair at home.
- Glaze Supergloss Color Conditioning Gloss: A semi-permanent gloss that works like a conditioner. Leaves on damp hair for 10 minutes. Can last up to 10 washes. Available on Amazon.
- IGK Pitch Black Hair Gloss + Semi-Permanent Color Depositing Mask: Apply to wet or dry hair for a sheer or deeper tint. Includes moisturizing oils. Available on Amazon.
- OVERTONE Color Depositing Daily Conditioner: A 3–5 minute step after shampooing. Refreshes color as needed. Available on Amazon.
- Ulta Kristin Ess Hair Signature Hair Gloss: Use in the shower. Adds shine and depth. Available at Ulta.
- Schwarzkopf Glossify Customizable Color Gloss: Ammonia-free, demi-permanent gloss. Choose between wet or dry hair for tone. Available on Amazon.
How Do These Treatments Work?
Color-depositing glosses apply temporary or semi-permanent pigment to hair.
The pigment fades over time with washing, but does not transfer to clothing.
Results vary by hair type and porosity.
Who Should Try This Trend?
Those with warm undertones typically look best in espresso brown.
People with cool undertones may prefer softer black tones.
Experimentation is safe—hair grows back quickly.
Important Considerations
For permanent changes, especially from blonde to dark, a professional consultation is advised.
Going dark may require multiple sessions and years to return to lighter shades.
Always perform a strand test before using new color treatments.
What to Watch Next
As the trend grows, more brands may launch products tailored to espresso brown hair.
Look for seasonal launches in hair care and styling tools that support deep, glossy tones.
Stay tuned to red carpet events for more real-time inspiration.
For more seasonal style inspiration, check out our top fall pumpkin candle picks.
Source: E! Insider
Sources & further reading
Featured image: Close-up of espresso machine with two brown coffee cups.jpg by Chevanon Photography, CC0, via Wikimedia Commons. Image source · License
